Yossi Gestetner, who provides public relation services for Orthodox clients and writes news commentary for Kol Mevaser, a Yiddish-language news outlet, said that photos of the billboard have made the rounds and that people have been talking more about the topic, but he doesn’t expect what he called an “in-your-face tactic” to have any real impact.
“Your average Hasidic guy is not persuaded by what signs on highways have to say,” Gestetner told the Forward. “You need to have a broad effort to reform the system. Putting up a sign is not going to reform the system.”